Marketing insights from the 2012 AFL & NRL Grand Finals8th October 2012
Melbourne, Australia – 8th October 2012 - An analysis of the 67 TVCs aired during the 2012 AFL and NRL Grand Finals has revealed that Australian marketers place domain names – in particular .com.au domain names – above any other form of a call to action, including social media.
The results showed that 32 ads (38% of all calls to action) used a domain name as the primary call to action. Further analysis revealed that marketers have an affinity with the .com.au domain name (70% of all domains used).
Interestingly, despite the surge in popularity around integrating social media into marketing campaigns, social media was present in only eight of the 67 television commercials shown during the Grand Finals.
Based on the assumption that the AFL and NRL Grand Finals are arguably the premier stage for high reach, large impact television advertising in Australia, the trends identified during these matches may represent the marketing industry's best practice for advertising call to action within television campaigns.
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