Dr. David Neal, Founding Partner at Empirica Research, was commissioned by ARI Registry Services to conduct a comprehensive analysis of the commercial potential in the new Top-Level Domain program. The study found strong potential for entrepreneurs to monetise second-level domains within a new Top-Level Domain. The results showed:
- Savvy entrepreneurs are poised to make multi-million dollar annual returns from the new Top-Level Domain program
- SMBs want to register their web addresses under a new Top-Level Domain
- There is huge potential to tap into the Chinese market with Chinese script domain names
This research report is the first ever study to investigate the commercial potential for entrepreneurs in the new Top-Level Domain program. It includes an analysis of the current state of the Internet and business landscape, a survey of 200 small and medium sized (SME) business owners, interviews with high profile entrepreneurs and Internet experts, and an example business model that demonstrates how a new Top-Level Domain could provide an entrepreneur with return on investment.
To download a summary report, view an infographic or request a copy of the full report please select the relevant link below.
Global press release
A press release about the research report can be found here.
DISCLAIMER This document is only intended for the recipient, is subject to copyright and may contain privileged and/or confidential information. It may not be distributed without prior written consent. Names, marks and logos may not be used without the relevant prior written consent. The research team and ARI Registry Services assume no responsibility for its accuracy or completeness (except where such cannot be excluded). No reliance should be placed on information, including the business model and financial information. Independent financial advice should be sought prior to any investment decision.