.brand - Moving Beyond.com

ICANN's new Top-Level Domain program will introduce branded lighthouses such as .nike, .ebay and .ibm into the daily navigational behaviours of Internet consumers across the world, providing those willing to embrace their digital future with increased:

• Ownership – A branded slice of Internet real-estate forever
• Protection – Reinforced protection for your brand and IP online
• Differentiation – A clear point of difference for your brand within the online channel
• Instant recall – Succinct and memorable message recall, driving efficiency of communication
• Cut through – Clear, intuitive and definitive delivery of call-to-action messaging
• Security – World's best practice domain name security
• Trust – A branded authoritative space on the web that delivers trust and assurance to your audience

For a discussion on how .brand can benefit you, contact ARI Registry Services for an informal discussion using the contact form below.

Understand the protection mechanisms in place for brands in
the new TLD program