Original image courtesy of Jess3 www.jess3.com
The way we navigate the Internet is changing and ARI Registry Services is at the forefront of this evolution.
Commencing in October 2013 with the launch of شبكة., the first of hundreds of new Top-Level Domains were introduced to allow for domain names to shift beyond the traditional .com to .anything. This dramatic shift allowed savvy businesses, entrepreneurs and governments to apply for and acquire their own Top-Level Domain to enable the likes of .com, .net and .org to be joined by .menu, .philips, .melbourne and many more..
Known as the new Top-Level Domain Program, and facilitated by the Internet Corporation for Assigned Names and Numbers (ICANN), this revolutionary change will see almost 1400 new domain extensions introduced into the daily navigational behaviours of businesses and consumers across the world.
Applications for new Top-Level Domains fall under three specific market segments
- Brand Names - .nike or .ibm
- Generic Words - .music or .web
- Geographic Locations - .sydney or .nyc
This change will reduce the reliance on over-populated TLDs such as .com, .net or .org and once again create the freedom of choice within the domain name marketplace.
Alternatively, feel free to contact ARI Registry Services for a discussion about the program.